WWF Walkathon Campaign

The goal was to create a fresh, new campaign that followed branding guidelines from a pre-existing non-profit, and create collateral that implemented the non-profit’s branding seamlessly. I landed my sights on World Wildlife Fund (WWF), as they produce very impactful marketing campaigns to further promote their goal of having a happier and healthier planet. Given that the non-profit campaign centres more personally around your own community, I wanted to place my adverts where I would gain the most possible outreach. With that in mind, I had decided that the most effective campaign collateral would be a printed mailer that you would get in your mailbox, as well as bus stop ads.

All collateral feels true to the WWF brand, as close attention was payed to maintaining branding guideline standards. The subjects of each piece features animals that are native to the Ottawa area, a brief explanation on how/why they have become threatened/endangered, helping to pull in more of the community feeling. The final pieces carry just the right amount of emotional impact to urge viewers to participate in the walkathon, and future endeavours with WWF.

Programs used were Adobe Illustrator, InDesign and Photoshop.