Beer Can Design

This project focused on introducing a brand-new, local lineup of brews from Tooth & Nail with a central focus on Ottawa. I knew I wanted to go down a more physical route, taking my inspiration from some of the most infamous cultures and structures around Ottawa. I wanted that to be my primary goal, as that set a great foundation for the local lineup.

The focus was to be on the tangible tales of Ottawa’s artistic history, leaving the consumer with the lasting, reminiscent feeling regarding their own home roots of Ottawa. This was further pushed with the social media video adverts, with text such as “Public Art, Private Pint” as well as “Explore Ottawa through your tastebuds - zero tour bus required.”

Programs used were Adobe Illustrator, Photoshop & AfterEffects.